When we build a mobile website, we need to clearly understand the purpose of our mobile website, and then we can decide what kind of mobile website we want to build. The construction of mobile phone websites is divided into three categories: feature phone websites, visual effect mobile websites, and information websites. Different interface designs produce different actual effects. Brand image is the core element of website page construction. Therefore, webpage construction must first aim at attracting customers and establish a brand image. Express the website’s characteristics, design style, color matching, web page layout, etc. by means of plastic art. Everyone likes good-looking things, so who would hate a beautiful web page?